Branding for law firms – what’s the big idea?

Is your brand fit for purpose? Do you even have a brand? Cutting through in competitive markets, especially in professional services such as law firms, is difficult at the best of times, but even harder if a business has an ill-defined brand, a weak proposition or indistinctive marketing or communications. A nice logo and shiny website can help, but too many businesses ignore or do not even think about the fundamentals of a brand strategy and how it can help.

 

My name istom-banks Tom Banks, founder of Quite Early One Morning – a brand consultancy that believes in the power of ideas and bringing these to life through well-told and beautifully crafted stories. I have asked by the Devon and Somerset Law Society to create and facilitate a one-day brand training workshop on Wednesday 27th June at Exeter racecourse. I have 30+ years' experience advising businesses on brand issues, especially professional services companies such as law firms (in 2017 I advised CMS, Nabarro and Olswang on their brand launch for the merger of these three great law firms).

 

 

I often find that professional services clients struggle to articulate their point of difference beyond explaining what they do or listing features (for example value, service, quality). Whilst these are important, usually it is the thinking behind them that forms the basis of a powerful and relevant brand. The workshop is designed to help build understanding of how branding can be instrumental to a firm’s future success. It’s a mix of presentations and activities that combines theory with practical exercises.

 

It covers the important principles of brand building; a perspective on the constituent parts of creating a brand strategy, positioning and proposition; and examples, hints and tips along the way.

 

For more information or to book a place go to DASLS website. To find out more about me or Quite Early One Morning visit http://quiteearlyonemorning.com

 

I look forward to seeing you there!


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