The nominations for the DASLS Legal Awards 2018 are now open! If you’re not sure whether to apply, read how winning a DASLS Legal Award can benefit your firm.
We have all heard the phrase, ‘any publicity is good publicity’ – but one of the best kinds of publicity for your firm is surely winning or being shortlisted for a legal award! As you’ll have seen from previous years, shortlisted applicants have huge media coverage through our partnership with DC Media, including when applicants are first shortlisted, as well as again after the awards evening across printed and digital media such as the Western Morning News, Devon Live and Somerset Live. This free coverage and publicity means that potential clients can see your successes and opens up your firm to new audiences.
With a DASLS legal award sitting on your desk, proudly on display in reception or even on your email signature, it reminds people of what you have achieved from your hard work and dedication. The Family Law Company, winners of Team of the Year in 2016 and Solicitor of the Year, Leader/Law Manager of the Year and Support Team Member of the Year in 2017, said how “The feedback has been tremendous, with clients coming into our offices to congratulate us on our success. Everyone in the company was thrilled with the success, and our awards are proudly on display”.
Happy staff means happy clients! Recognition for hard work will have a massive boost in staff morale, motivation and improves staff retention. Beviss & Beckingsale, winners of Law Firm of the Year (1-10 Partners) in 2017, claimed that “Our staff have said how proud they feel to have won the award and how pleased they are that our firm has been recognised for its good work”. On top of this, it will attract new talent to your firm as it will be seen as a successful and rewarding place to work.
DASLS’s Legal Awards are about celebrating successful firms and lawyers who are working hard and achieving brilliant things. By analysing what is great when writing an application form can highlight what needs to be worked on and therefore shows what you can focus on in the future to make your firm even better. Beviss & Beckingsale said how “It was a rewarding process in that it made us objectively evaluate our firm and also enabled us to focus on the good things which we were doing. The more that we started to note down, the more things we thought of which were relevant to the criteria that had been provided. It also provided an opportunity to take stock of some of the things that we had not perhaps concentrated as much on in the past and therefore which we could look to explore in the future”.